Sports & Society

This course will introduce the linkages between advertising and society. Students will explore the fundamentals of advertising; examine the subject of advertising through a critical and dispassionate viewpoint, rather than a managerial or practitioner's viewpoint; and develop an understanding of advertising as a shaping agent, how it influences individuals and societies, the dynamic nature of the relationship, and the impacts (both positive and negative) that advertising may have on individuals and societies.

The Global Internship Course is designed to be completed alongside an internship placement, allowing students to earn academic credit. Students will attend weekly, discussion-led sessions that include educational support and mentoring in a classroom environment; develop personal and professional skills, contextualize their internship experience socially and culturally; and employ the use of Globally Networked Learning technology to conduct a comparative global analysis with other CAPA students. At times, this analysis will be facilitated through CAPA Masterclasses led by professionals in a diverse range of fields.

The Global Internship Course is designed to be completed alongside an internship placement, allowing students to earn academic credit. Students will attend weekly, discussion-led sessions that include educational support and mentoring in a classroom environment; develop personal and professional skills, contextualize their internship experience socially and culturally; and employ the use of Globally Networked Learning technology to conduct a comparative global analysis with other CAPA students. At times, this analysis will be facilitated through CAPA Masterclasses led by professionals in a diverse range of fields.

This course will introduce the role of sports in Australian culture, their historical context through to their importance in today’s Australian society. Students will examine the central role of sports in the development of the Australian character and identity; investigate the ways in which they have helped forge, and provide, a focus for Australian nationalism; explore the projection of Australians internationally on the global sporting stage; discuss the role of ethics in sports; and develop an understanding of sports as a reflection of the Australian identity throughout history.

This course will introduce theories, concepts, knowledge, and skills for managers in commercialized and community-based sports in the Australian context. Students will develop an understanding of the range of challenges facing 21st century sports managers, including a complex socio cultural environment, competitive business markets, the management of a range of key stakeholders, the future of sports management, and strategic planning to meet future sporting organizations’ objectives; evaluate how public policy, sports governance, and legislative requirements impact on the management of sporting organizations; and explore Australia’s wider social utility of sports.

This course will examine the techniques and strategies of sports marketing. Students will explore the topics of professionalism and corporatization of sports; develop an awareness of the necessity of securing various revenue streams, including sponsorships, investment opportunities, government grants, and the fundraising potential of individuals, teams, clubs, and facilities; acquire knowledge of the promotion of sports through various traditional and digital marketing channels; and, using Australian case studies, develop and implement marketing strategies and plans.